Do you hear Michael say “Power on” when you turn the player on? Do the buttons light up orange? If you answered yes to these questions, your player appears to be working! Our recommendation is to use your fingernail to press the SD card lightly into the unit (it can be found in the small slot on the side of the player) and the SD card will pop back towards you. Remove the SD card completely and then reinsert it, making sure it is pushed in all the way. The music should begin to play once it is properly in place.